Featured product, Poor ROI

So many Surgical Planning Software Developers had such similar frustrated undergoing: "We implemented lots of marketing activities and organzied "successful" workshops, also, the invited doctors who experienced the product and gave us amazing comments...but bad sales in return".

Where is the problem?



Few opportunities for surgeons to experience

Right to use controlled by Medical Imaging Center (CT/MR/PET)

Input-output unbalanced